How Do I Get The Right Keywords ?

For the weight loss product, I need to go for the buying keywords, meaning, as product specific as possible,including name of product, the author, or both.

Since I am under Google Israel IP juresdiction, I don't get fancy tools such as Google wonder wheels, so I have to use the ol' faithfulfree Adwords tool. Another tool I have recently discovered is the adlabs commercial intention tool .

For this specific product the affiliate tools include a list of keywords (designed for lazy affiliates). I've chosen the branding keywords, including :

The Biggest Loser Show
Rapid Action Metabolism
Truth About Diets
Biggest Losers Weight Loss Twins
Jim and Bill Germanakos

Then I put a blog post on a Word Press blog (on my own hosting) which I prepared a few days ago. I had wanted for a while to get into the diet / weightloss / fitness niche and I put up a hub blog for products I want to promote. Now The Twin brothers are on. Check it out here :

The Rapid Action Metabolism Program

Here Comes The Chosen Niche and Product

Before I go deeper into the niche and product selection, I just wanted to let you know a little bit more about myself. In my previous post I mentioned my IM experience but I must tell you a little how my life looks like.

I am 43, a mother of 2 boys, 6 and 11, who constatly compete with me over computer time. So in my online marketing efforts I have to compete over work time with sites like Webkinz and Travian.... I work half day in the office and half day as well as nights, from home.
Recently I also squeezed in a web promotion project for an offline electronics company, following Howie's $10K model. However, these guys are barely paying $1K....

So between work, cooking, cleaning, dishes, laundry and computer fights, I launch some web 2.0 properties into cyberspace.....some are successful and some are not. Some get 1st page in Google and some do not rank at all.... I even got some of them flagged (especially with Hubpages) but from each one I learn what works and what doesn't. These insights will be mentioned later on...

I decided to go for the weight loss niche, even though its really very very competitive and to get some ranking you need to be very key-word specific (long tail or branding).

As I mentioned in my last post, I strongly identify with this niche..... As a weight challeneged person.

For a product, I am picking "Truth About Diets", a Clickbank product made by Bill And Jim Germanakos, Winners Of 'The Biggest Loser' Season 4. The product reveals the weight loss program they used to loose over 160 Lbs each in just 8 months.

Although the popularity of this product is not so high (gravity only around 17) the product is new, only launched about a week ago, so there is still some buzz around it. Also, there is good branding for this product, for example :

(1) The Germanakos brothers being celebrities in the niche.
(2) A "specific method" named RAM - Rapid Action Metabolism"
(3) The name of the site : "Truth About Diets" which is similar to a very successful Clickbank product "Truth About Abs".

My goal is to promote the product and to make at least $100 from this specific product during the contest time.

Regarding the payout from this product, its OK but not that great, only $29.33 per copy, meaning that I have to make at least 4 sales to reach my goal. Typically I would suggest to go for higher paying products.

The general Methodology :

- Keyword research - aim for the branding keywords, specifically around the product name and author.
- Create a main blog post around the product.

- Generate 7 web 2.0 properties around the main keyword, linked to each other.

- Place PDFs and Powerpoint slides on sites like Scribd, Doctstoc and Slideshare.

- Submiting free Press Releases.

- Video skinning - I just learned this word from Keith Wellman. I mean, After I finish with these Germanakos twins, they will not only be skinny but Video skinny..... Basically it means taking all the important points from the sales page and putting it into a video clip. One tool that I found very handy for quickly creating these videos is Articles to Video (it does cost some money, but its awesome).

OK, lets get going.... Keywords are comming up next !

Before I Get to Fly To Connecticut.....

Hi to all Howie's IM Remarkable contest team,

Before I get to fly to Connecticut, and this is going to be a big prize.... because I have to fly all the way from Israel.... let me briefly introduce myself.

My name is Meirav Schwartz (maybe a lost relative ?) . I've been "marketing" online for just about a year now. I am not exactly a complete newbie, but, frankly, I am only starting to see the results and form my own way of marketing.

I remember the first day I discovered Clickbank... this was a major revelation for me... That I can actually get a link and make money.

Then I discovered some hot shot marketers who claim that you must have a list. So I started building a list through giveaways. This was a most remarkable step for me because I had no idea how to build a website (any website) and what an autoresponder is !!!!

I knew I was getting some success when Aweber raised my fee over the 500 list mark, but actually was barely making money from the list to cover the costs, hosting, and my courses....

I was looking for a new model. Something that would not involve direct costs (such as PPC) yet get me listed in Google somehow and on the 1st page. I tried to put on some Adsense sites but after waiting for weeks and not seeing them in Google, I suspected it would be a waste of time.

Then I stumbled across Howie's list and started to listen. When he said that Adsense is kind of dead I was glad to leave this model and move on.

Then I started learning how to build WP blogs and implementing some of the web 2.0 properties model. Although I had been familiar with Squidoo and put some lenses on, they were not really making money. I also lacked the "seed" base from which to grow.

Another breakthrough came when I decided to purchase Website Authority X. Since they provided a good SEO WP template. I picked up the "Forex" niche (although I knew nothing about it). That's when I started seeing some money rolling in... However, this niche was raised sharply and took a deep dunk due to the crazy "Forex Robots" marketing... there were too many product returns and I ended up owing Clickbank money !!!

Now its the exact timing to enter a new niche and I am glad to have this opportunity to participate in the Most Remarkable Marketer Competiton.

I am picking up the weight loss niche, since I can truly identify with this niche. It seems that for every Dollar I make online, I gain 10 Pounds as bonus :-()

My product is going to be the Rapid Action Metabolism Program by Bill and Jim Germanakos (the 4th season biggest losers).

I picked this product mainly because of the strong branding behind it. I think it is easier to rank for branding keywords.

Thanks for following my blog and I will be back soon with some surprises.... hang on.....got to run to my day time job :-)